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Retail Display Shelves Best Practice

Ryan Willis

When you walk into a store, hopefully you’ll see that the product displays are at the very least tidy, but that they are also curated in an appealing and intuitive way. The products aren’t arranged in that way by accident. What you’re seeing is visual merchandising in practice.

Visual merchandising is the art of displaying products in a way that makes it easy for customers to find the items they need and encourages them to buy more than they had originally intended. Attractive retail shelving and placement has an important part to play in creating the optimal store layout and determining where products should be placed.

Coordinating retail shelves with flooring plans

There are three primary flooring plans you can use and a range of shelving types that suit these particular layouts. That includes:

1. The straight floor plan

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The straight store layout is designed to give you the maximum possible space to display products on your shelves. This floor plan, which is typically used by supermarkets and convenience stores, combines an increase in total shelf space with end-of-aisle displays that draw the eye to maximise sales.

2. Angular or mixed floor plan

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The angular floor plan uses a range of different display types to create a visually interesting and appealing store design. The intention is that each shelving type is chosen to show particular product groups in their very best light. Although this does reduce the overall shelf space, it tends to work well for high-value items like clothing and jewellery, giving each product the space it needs to shine.

3. Loop floor plan

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This type of floor plan uses a combination of shelving units to create a pathway that guides customers around every part of your store. Although this type of layout provides excellent visibility of your products, it does tend to use more space than the ‘straight’ and ‘angular’ layout types.

Top tips for better product merchandising with retail shelves

1. Positioning products in the optimum place

A retail merchandising study found that the location of particular products impacted their sales. What was considered the ‘best’ or ‘worst’ shelf location depended on the product category. However, it found that the correct vertical placement had a bigger impact on sales than horizontal movement. Generally speaking, products displayed at eye-level achieve higher sales, so using shelving that reduces the number of bottom- and top-shelf products could be beneficial.

2. Grouping products to influence sales

The way you group products on display can attract customers’ attention and even provide inspiration about how the products can be used. The aim of retail is to sell a lifestyle, not things. Using higher shelving, trays and other shelving solutions, you can group products by theme, or even colour, to maximise sales.

3. Try different shelving locations and combinations

Changing the location of your products, with newer and more valuable items near the entrance of your store, can draw the customers’ attention to products they may not have seen before. LED shelf lighting can also be used to spotlight certain displays.

Achieve best practice in your store

At Nabco, we have a range of stunning retail shelving solutions you can use to achieve best practice visual merchandising in your store. Take a look at our shelving ranges, request a brochure or get in touch to find out more.

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