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Top Tips for a Successful Shop Refit

Ryan Willis

Despite the stratospheric rise of online and the continuing technological innovations that are shaping the consumer landscape, the primary goal of the retail store has not changed. Creating a unique and immersive customer experience is still the key to making offline sales, but that’s easier said than done.

Planning and designing your store is both an art and a science, requiring creativity, an understanding of customer behaviour, psychological insights and testing. In this guide, we’re going to incorporate all these factors and more to help you create a successful shop refit that captures your customer’s attention for all the right reasons.    

The floor plan

Your floor plan has a critical role to play in managing store flow and traffic. The right layout for you depends on a number of factors such as the size of the store, the products you sell and your target market. These are the main floor plans you see in retail today:

  • Straight floor plan – This is the sort of layout you commonly see in supermarkets and large retail spaces with lots of different product types on sale. It’s an effective way to organise traffic, is economical to create and maximises the products retailers can get out on the shelves.
  • Diagonal floor plan – This type of layout is more commonly used in smaller stores where staff need to have better visibility of customers, typically where there are higher value items on display.
  • Angular floor plan - High-end stores, particularly clothing and jewellery retailers, can create a sophisticated vibe by adopting an angular store layout consisting of plenty of curves and angles. This type of layout reduces the number of products you can get out on the shelves, instead favouring fewer but more popular lines.
  • Geometric floor plan – This trendy store design commonly used by clothing and footwear shops uses racks and fixtures to create an eye-catching, out-of-the-ordinary store layout at low cost.  

Here you can read more about each floor plan type and how to create it.

Store entrances

When customers enter your store, an eye-catching and seasonal display that allows them to touch, smell or try the merchandise is a great way to slow them down. Ideally, these should be small, high margin items. However, don’t make the mistake of using tall displays that block the view of the rest of the shop. Instead, use lower shelving units with shorter pegs and narrow shelves which allow customers to see further into the store.

Steer customers to the right

How many shops can you think of with an entrance on the right and most of the products to the left? Probably not that many, and there’s a good reason for that. Studies have shown that most people naturally take a quick look to the left on entering a store and then look right as they make their way in. That also makes the right side of your store immediately after the entrance a prime merchandising space for popular and high margin items. Shoppers also prefer to shop in a left to right direction, moving clockwise around the store, so be sure to follow these basic rules.

Position top sellers at the back of the store

One of the oldest tricks in merchandising is to put your top selling products at the back of the store. That will force your customers to walk past all the other items you sell on the way. You’ll find that most customers will pick up an extra item or two they had either forgotten they needed or intended to buy elsewhere.  

Create product zones

Grouping products by department or category is a simple but effective way of helping customers find products in your store and become more familiar with the layout. It’s also an excellent way to up-sell, cross-sell and create bundles of complementary products.

Think about product positioning before buying the fixtures

A common mistake retailers make is to buy and install their shelving and fixtures before they’ve thought about which products they’re going to display where. The result is that the fixtures they’ve chosen are often not ideal for displaying certain products in a particular place. Or, worse still, the fixtures don’t offer the flexibility required to allow them to be quickly and easily refreshed with promotional or seasonal products.

Our advice is not to put the cart before the horse. Think about your product positioning first and decide where your evergreen, seasonal, limited edition and sale products are going to be. You can then buy the fixtures to display them in the best possible way.     

Complete a stunning shop refit

At Nabco, we have a range of stunning retail shelving solutions to help you complete a successful refit in your store. Take a look at our shelving ranges, request a brochure or get in touch to find out more.  

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