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Shopping Baskets 5% Cheaper Than Last Year

Ryan Willis

Recent findings from Talking Retail have found that typical supermarket shoppers baskets are approximately 5% cheaper than they were in January of last year.

The findings were taken from data from mySupermarket.co.uk, which suggested that a shopping basket in January cost £88.14, which was 5% cheaper than January 2014 when the same basket cost £92.86. The figure was also lower than December 2014 which had a cost of £90.24.

The data was collated by the mySupermarket Groceries Tracker which covers the same 35 products each month, being the most commonly purchased at supermarkets. Products were tracked from Tesco, Asda, Aldi, Sainsbury’s, Ocado, Waitrose and Morrisions.

Other Key Findings

The data also drew some other important findings relating to shopping habits from the past few months.

  • Ocado reflected the best prices for baby products and cereals
  • Aldi was the best priced supermarket for dairy products as well as fruits, vegetables and ready meals
  • Morrisons was the best priced supermarket for pet products and frozen products
  • Asda reflected the best prices for own-brand snacks and sweets
  • Over the past month, cola drinks, squash drinks, cucumbers and carrots showed the highest price increase
  • The products that showed the greatest drop in price were broccoli, grapes, potatoes and eggs

A saving of almost £5 on weekly shopping compared to a year ago reflects a large difference being made to the way in which customers shop and will be a welcome news to many.

Have you noticed a change in the cost of your shopping, leave your comments below.

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