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A Simple Guide to Shop Lighting

Ryan Willis

High-quality, effective lighting can make all the difference when it comes to making a shop look high-end or low-cost, but many retailers forget to consider the very real impact that lighting can have on sales.

The human eye is naturally drawn to light, meaning well-designed lighting can be one of the most effective ways to draw a customer through your space and direct their attention to the products you most want to sell – whether that’s a seasonal display, new stock or sale items.

Different styles, colours and temperatures of lighting have also been proven to appeal to different demographics, so choosing the correct combination will be much more effective when it comes to attracting your target customers – the ones most likely to spend money in your store.

Key considerations

Before selecting your ideal lighting for your shop, there are a few things you may wish to consider:

  • Atmosphere - There’s no right or wrong answer when it comes to using lighting to create atmosphere – it’s all about the atmosphere you want to create. Do you want your shop to look cool and airy, or warm and intimate? The answer to these sorts of questions will ultimately be informed by other factors, such as your brand, your customers and your products.
  • Target Customers - Studies have shown that cooler, daylight-mimicking lighting lends a space an airy spacious feel that appeals to younger customers, while warmer temperatures signal a more upmarket and private experience that appeals to an older shopper.
  • Customer and staff experience - It’s generally accepted that helping your customers feel happy and relaxed encourages them to spend more time and money in your store. Similarly, relaxed and happy staff are more likely to do a good job at driving those sales. Avoid any lighting setup that might make the shopping experience more difficult or stressful for your customer, such as overly bright or dark spaces, as well as flashing lights that both customers and staff might find irritating.

How to choose your lighting

Once you know what sort of atmosphere you want to create, you’ll need to work out exactly how to create it. The best idea is to hire a lighting designer as, not only will they know exactly how to achieve the look you need, they’ll also have the best handle on the latest styles and technologies. If you’re going it alone, however, here are a few helpful tips.

  • Know your colour temperature scale – Any bulb in the 2700k-6000k range will give you warm lighting that creates a welcoming, high-end atmosphere and attracts older customers. Meanwhile, bulbs in the 4000k to 6000k range will give you a bright and spacious feel that appeals to younger buyers.
  • Costs and codes – Energy regulations and codes can differ from place to place, so make sure your chosen bulbs are compliant before you purchase. As a rule, lower-energy LED bulbs mean lower running costs for you, as well as a better chance of compliance.
  • Ambient vs accent – Knowing the difference between ambient lighting and accent lighting is key to achieving your desired atmosphere. On the whole, ambient lighting alone is associated with low-cost, affordable shops, whereas accent lighting on its own gives a more dramatic look associated with upmarket and expensive stores.

Think outside the ceiling

Remember that spotlights aren’t the only way to highlight products. Displays with integrated LED lighting systems at eye level will catch customers’ attention even more effectively, while floor lighting can be extremely successful when it comes to leading your customer through and around your store.

Here at Nabco, we specialise in low-cost, low-maintenance LED lighting systems that can be quickly and easily installed to enhance your shop displays in no time. To find out more, or for more advice on lighting design in your store, please get in touch.

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