Nabco Retail Shelving Systems


Our 4 Favourite Festive Retail Windows

Ryan Willis

It’s that time of year again, the visual merchandiser’s dream, when shops across the country go all out to create the ultimate Christmas window displays.

In 2015, the natural look was a key trend, with retailers using tree branches, bark and wooden Christmas trees to create a subtle, minimalist look.

Space-based themes were also popular, perhaps inspired by the John Lewis 'Man on the Moon' campaign; with John Lewis, Selfridges and Debenhams all showcasing displays that combined Christmas with the intergalactic.

But what are the key trends inspiring retailers in 2016? Let’s take a look..

1. Selfridges

Selfridges Christmas window display 2016
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Christmas shopping in London may sound like hell for some, but it does have its perks. The city’s biggest retailers like Harrods, Selfridges and Hamleys all compete to create the most jaw-dropping window display.

This year, clearly inspired by the release of the film Paddington, Selfridges created a marmalade-inspired masterpiece featuring a black cab and the bear from darkest Peru covered head-to-toe in the sticky stuff. Interestingly, rather than advertising particular products, Selfridges created a display with a less obvious commercial intent.

2. Harrods

Harrods window 2016
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This year, Harrods teamed up with Burberry to create its ‘A Very British Fairy Tale’ display, which takes over the store’s 29 windows. The winter extravaganza features everything from flying cars to floating bathtubs to capture customer imaginations, along with plenty of Burberry products to encourage them to spend.

3. Liberty

Liberty Christmas window 2016
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The iconic Liberty of London, one of London’s oldest department stores, joined forces with the Royal Ballet to take onlookers on an enchanting journey of scenes from The Nutcracker. For the first time ever, Liberty’s windows feature no products at all, and are instead devoted to the Nutcracker’s characteristic Christmas style.

4. Fortnum & Mason

Fortnums Christmas window 2016
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The Christmas message from Fortnum & Mason this year is ‘Together We’re Merrier’ and like the other leading London department stores, they’ve shunned their usual visual merchandising tactics by displaying no products. Instead, they have created a series of scenes where nine arch-enemies make friends (the bull in the china shop, as above) to celebrate the importance of togetherness at Christmas.

Although this is very much a London-centric look at the festive retail shop fronts this year, there is one clear trend emerging. Rather than filling their displays with Christmas products, retailers are increasingly shunning the commercial aspect of their offering and focusing on the altogether more altruistic Christmas message instead. Touching, we’re sure.

And on that note, we’ll do without our usual brand of commercial messaging, and instead wish you a Merry Christmas and a Happy New Year!

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